Physician specialty marketing

Specialty guides with the claims, referral and ad rules that come up most in each field.

What this topic covers

Each physician specialty has its own marketing questions. A pediatric practice asks about vaccine outreach and photos of children, a cardiology group about screening claims, a dermatology practice about cosmetic and medical services on the same site, and a surgical practice about outcome claims and before-and-after photos.

These guides take one specialty or service line at a time and set out what patients search for, which claims need evidence, which federal rules on referrals, advertising and devices apply, and how FDA and FTC sources treat the treatments you advertise. Start with primary care practice marketing, dermatology practice marketing or cardiology practice marketing, or find your field in the list below. Every guide cites its sources with links and the date they were checked, and none names a drug, device or company as a recommendation.

The list below follows a rough order from primary and specialty care to surgery, screening programs and specific conditions. If your practice spans several fields, read the guide for each service line you advertise, since the claim rules can differ between them.

Physician specialty marketing

What this topic covers

All 128 guides in this topic

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