Dental, vision, hearing and therapy marketing

What this topic covers

Dental, eye care, hearing and therapy practices sell a mix of insured and cash-pay care, and most of their patients come from local search and referrals. These guides cover the specialty questions: implant and cosmetic dentistry claims, sedation and sleep dentistry, orthodontic offers, optometry and contact lens rules, hearing aids, physical and occupational therapy, chiropractic and acupuncture.

Start with dental marketing ideas, dental implant advertising or optometry marketing ideas, or find your field in the list below. Each guide sets out which claims need evidence, how FDA and FTC rules treat the products and treatments you advertise, and where your state board may add rules. Every source is linked with the date we checked it.

The list below starts with general and specialty dentistry, then eye care, hearing and rehab. Dental groups with several offices can also use our guide to DSO marketing, which covers brand and location pages across a group.

All 43 guides in this topic

• Dental marketing ideas that stay within FTC, HIPAA and Google rules
• Dental implant advertising
• Cosmetic dentistry marketing
• Periodontist marketing
• Oral surgeon marketing
• Pediatric dentist marketing
• Endodontist marketing
• Denture and prosthodontist marketing
• TMJ and TMD clinic marketing
• Sedation dentistry marketing
• Dental sleep medicine marketing
• DSO marketing
• Orthodontist marketing
• Optometry marketing ideas that follow the FTC eye care rules
• Contact Lens Rule and Eyeglass Rule
• Vision therapy marketing
• LASIK marketing
• Premium cataract lens marketing
• Audiology and hearing aid practice marketing
• OTC hearing aid advertising
• Tinnitus clinic marketing
• Earwax removal and microsuction clinic marketing
• Physical therapy marketing ideas that stay within the rules
• Pelvic floor therapy marketing
• Lymphedema clinic marketing
• Speech and occupational therapy practice marketing
• Chiropractic marketing ideas that stay within FTC, OIG and Google rules
• Chiropractic new patient offers
• Dietitian marketing
• Massage therapy marketing
• Acupuncture marketing
• Cupping therapy marketing
• Reiki marketing
• Craniosacral therapy marketing
• Midwife, doula and birth center marketing
• Marketing a diabetes education program (DSMT and DSMES)
• Medicare Diabetes Prevention Program marketing
• Cardiac and pulmonary rehab program marketing
• Bariatric surgery program marketing
• Lactation consultant practice marketing
• Tongue-tie frenectomy marketing
• Sports medicine practice marketing
• Concussion clinic marketing

Other topics

• The rules behind healthcare marketing
• Ads, social media and outreach
• Local SEO, reviews and content
• Websites, privacy and tracking
• Phones, front desk and patient messages
• Prices, payment and billing notices
• Physician specialties
• Mental and behavioral health
• Facilities, care services and pharmacy
• Cash-pay, aesthetic and wellness care
• Health companies, vendors and employers

Every guide on one page: all insights by topic.