Falls prevention program outreach: USPSTF 2024 exercise and multifactorial wording, CDC STEADI, Medicare visits, head injury lines and free screenings

Falls prevention is one of the few preventive services where the patient, the family and the clinician all want the same thing: to stay on their feet and at home. That makes it easy to market badly. A balance class becomes a promise that the reader will never fall again, a free screening becomes a door into paid visits for Medicare patients, and a reminder card tells a neighbor that an older person is “at risk”. This guide covers how a primary care or geriatric practice, a physical therapy clinic, a vertigo and balance clinic, a podiatry or eye care practice, a home health agency or a community program can build falls prevention pages, screening events and recall messages on the USPSTF recommendation, the CDC STEADI materials and the Medicare rules as written, keep the recommendation and the coverage apart, and send a person who has just fallen and hit their head to care instead of a class sign-up.

Thirteen related topics have their own guides and are not repeated here. Balance and therapy services are covered in our guides to vertigo and balance clinic marketing, physical therapy marketing and speech and occupational therapy marketing. Medicare visits are covered in our guides to annual wellness visit outreach and marketing to Medicare patients. Bone health is covered in our guide to osteoporosis clinic marketing, and the senses and feet that a falls assessment checks in our guides to optometry marketing, audiology practice marketing and podiatry practice marketing. Care at home and for families is covered in our guides to home health agency marketing, assisted living marketing and geriatric care manager marketing, and community events in our guide to health fair and screening event marketing.

What the federal sources say

The USPSTF makes the recommendation, the CDC publishes the STEADI clinical materials and the public facts, the ACL funds community programs, and Medicare.gov and the federal regulations say what Medicare visits include and what Part B pays for. The points that shape a falls prevention program’s marketing:

• The USPSTF final recommendation Falls Prevention in Community-Dwelling Older Adults: Interventions (June 4, 2024) recommends exercise interventions to prevent falls in community-dwelling adults 65 years or older who are at increased risk for falls (grade B). It recommends that clinicians individualize the decision to offer multifactorial interventions to the same group (grade C), and says the overall net benefit of routinely offering multifactorial interventions is small.
• The same page says a pragmatic way to identify people at increased risk is to ask about a history of falls or problems in physical functioning and limited mobility. It says effective exercise interventions include supervised individual physical therapy and group exercise classes, and that it is difficult to identify specific components of exercise that work best. Multifactorial interventions start with an assessment of risk factors such as balance, gait, vision, blood pressure on standing, medicines, the home, cognition and psychological health, followed by care tailored to what the assessment finds.
• The 2024 page says the USPSTF reviewed environmental changes, medicine management, psychological and education interventions offered alone, and found the evidence insufficient to assess their benefits and harms for preventing falls. It also reports harms from exercise programs, chiefly minor muscle and joint pain, with one trial reporting a wrist fracture and another a hip fracture tied to an exercise session.
• The CDC page About Older Adult Fall Prevention (updated September 4, 2026, read through an archived copy) says falls among adults 65 and older caused over 43,000 deaths in 2024, making falls the leading cause of injury death for that group, and that emergency departments recorded about 4.5 million visits for older adult falls in 2024.
• The CDC page Older Adult Falls Facts (updated September 4, 2026, read through an archived copy) says more than one out of four older people falls each year, but less than half tell their doctor. It says falls can cause head injuries that can be very serious, especially for a person taking certain medicines, and that an older person who falls and hits their head should see their doctor right away to make sure they do not have a brain injury.
• The CDC STEADI pages (updated July 28, 2025, read through an archived copy) offer health care providers an algorithm for fall risk screening, assessment and intervention, along with patient and caregiver brochures in English and Spanish.
• The ACL page Falls Prevention Program (last modified September 3, 2026) says its program gives older adults (60 and older) and adults with disabilities access to local evidence-based falls prevention programs, and funds a national falls prevention resource center.
• The MedlinePlus page Falls (last updated October 20, 2026) says older adults are at higher risk of falling and are more likely to break a bone when they fall, especially if they have osteoporosis.

The 2024 recommendation is recent, so we checked whether it is being redone. On October 30, 2026, the recommendation page showed no update in progress, and the USPSTF Recommendations in Progress page listed a related topic, vitamin D, calcium or combined supplementation for the primary prevention of falls and fractures in community-dwelling adults, at the final stage before publication. A page that mentions vitamin D or falls and fractures should be checked again when that recommendation is final.

The Task Force itself has changed. In Kennedy v. Braidwood Management, decided June 27, 2025, the Supreme Court held that Task Force members are inferior officers whose appointment by the Secretary of HHS is consistent with the Appointments Clause, with their work directed and supervised by the Secretary. On September 17, 2026, HHS announced eight new members who join the eight members already serving. Neither event changed the falls recommendation as of October 30, 2026, and we could not confirm developments after that date. A practice page should quote the recommendation in force on the day it is written and record that date in its review notes.

Two federal pages also differ on vitamin D, and a page should not pick a side for the reader. The 2024 USPSTF page says its 2018 recommendation advised against vitamin D supplementation to prevent falls in community-dwelling adults 65 or older, and that the 2024 recommendation does not address vitamin D, which is under separate review. The older CDC page Preventing Falls and Hip Fractures (updated May 9, 2024, read through an archived copy) tells older adults to ask their doctor or health care provider about taking vitamin D supplements. We checked both on October 30, 2026. Say that the clinician reviews supplements as part of the visit, and make no claim that a supplement prevents falls.

Two points shape the marketing. First, the USPSTF grades differ: exercise is grade B for people 65 or older at increased risk, while a full multifactorial program is grade C, a decision the clinician makes with each patient. A page that sells a multifactorial assessment as a recommended service for every older adult overstates the source. Second, a prevention program is for people who are not injured right now. A person who has just fallen, hit their head or cannot get up needs care, not a class.

Falls prevention pages and claims that need rewriting

Google’s search suggestions, which we checked on October 30, 2026, offer “fall prevention program near me”, “fall prevention programs for seniors” and “fall prevention programs for older adults” to a person who types “fall prevention program”, and “balance classes for seniors”, “balance classes for seniors near me” and “balance classes near me for beginners” to a person who types “balance class”. For “fall prevention for” they offer “fall prevention for elderly at home”, “fall prevention for dementia patients” and “fall prevention for seniors classes”, and for “balance test for” they offer “balance test for seniors” and “balance test for vertigo”. “Fall prevention exercises for seniors pdf” and “fall prevention exercises handout” show demand for printed material, and “fall risk assessment cpt code” belongs to the billing staff, not the patient page.

A page that holds up names the USPSTF and its June 4, 2024 date, says who the recommendation is for, describes the program in plain words, separates exercise from a full assessment, explains what Medicare covers and on what conditions, links to the CDC brochures rather than writing new medical text, and puts the head injury line and the 911 line above the sign-up button.

Phrases that need rewriting:

• “Never fall again.” No source promises that. The USPSTF describes a reduction in falls among people in exercise programs, not an end to falls. Say the program is built on the exercise approach the USPSTF recommends for adults 65 or older at increased risk.
• “Every senior needs a fall risk assessment.” The 2024 recommendation leaves a multifactorial program to the clinician and the patient, and says its net benefit when offered routinely is small. Say the clinician asks about falls and mobility, and recommends next steps.
• “Our balance program is FDA-approved” or “clinically proven to stop falls.” An exercise class is not something FDA approves, and a proof claim needs evidence for the program as the practice runs it. Describe what the program includes and cite the federal sources by name and date.
• “One fall can end your independence.” Fear wording aimed at an older reader. Say the program helps people keep doing what they want to do, and quote the CDC facts with their date if the page gives numbers.
• “Free balance screening, then therapy covered by Medicare.” Mixes a free offer with a coverage promise. Medicare.gov says physical therapy needs a provider’s certification and carries coinsurance after the Part B deductible. State the conditions, or remove the coverage line.
• “This supplement keeps your bones and balance strong.” A supplement claim with no source, while the USPSTF review of vitamin D for falls is not yet final. Remove it, and follow the supplement section below.
• “Our alarm pendant prevents falls.” A device that calls for help after a fall does not prevent one. Describe what the device does in the maker’s labeled words, and name no brand on the page.
• “Mom won’t listen? Sign her up today.” The program is for the older adult, who decides. Speak to families as helpers, and let the older person agree to the visit.
• “We’ve kept hundreds of seniors out of the hospital.” Numbers with no source. Remove them unless they are drawn from the practice’s own documented and reviewed records, with their date and limits stated.

Under 15 U.S.C. 45, deceptive acts or practices in commerce are unlawful, and 15 U.S.C. 52 prohibits false advertisements likely to induce the purchase of drugs, devices, services or cosmetics. The FTC staff Health Products Compliance Guidance says claims about the health benefits or safety of health-related products require competent and reliable scientific evidence, and that an advertiser is responsible for the claims its ads convey, including implied ones. Quoting the federal sources as written, with each one named and dated, stays inside that standard; turning a federal statement into a promise to the reader does not.

Symptoms, urgent signs and 911 on every page and in every tool

A prevention page is for people who are not hurt right now, so it has to send people who are hurt elsewhere. The CDC Older Adult Falls Facts page says an older person who falls and hits their head should see their doctor right away. The CDC page Signs and Symptoms of Mild TBI and Concussion (updated September 15, 2025, read through an archived copy) lists danger signs after a head injury, including a headache that gets worse and does not go away, weakness, numbness or decreased coordination, repeated vomiting, slurred speech, one pupil larger than the other, confusion, and losing consciousness or being very hard to wake, and says the people checking on the person should call 911 or go to an emergency department right away. The CDC page Facts About TBI (updated August 4, 2025, read through an archived copy) adds that brain injuries may be missed in older adults because the symptoms overlap with other conditions.

Put plain lines above the sign-up button, on flyers, on event cards and in reminders: this program is for people who want to lower their chance of falling; if you have just fallen and hit your head, see a doctor right away; if you or someone you are with has a worsening headache, repeated vomiting, slurred speech, confusion, weakness or numbness, or cannot be woken, or if you think you have a medical emergency, call 911. A class instructor or a screening event needs the same plan in writing for a person who falls during the session.

The same wording belongs in voicemail, after-hours greetings, portal replies, text replies, chat and AI front desk tools. A tool should send any message that describes a fall with a head injury, a person who cannot get up, or another emergency to the 911 line and alert staff, pass questions about dizziness, medicines or a new symptom to a clinician, and never tell a person whether a fall was serious or whether they can skip a visit. Our guides to the AI chatbot on a practice website and answering service versus AI receptionist cover how tools hand off these messages.

Who to invite, and how to ask about falls

The recommendation is for adults 65 or older who live in the community and are at increased risk. The CDC says less than half of older people who fall tell their doctor, so a practice page does its best work by making the question easy to answer.

Keep these points:

• Invite by age and by an easy question, not by a label. “Are you 65 or older? Have you fallen in the past year, or do you worry about falling? Ask us at your next visit.” reaches the group the USPSTF names without telling anyone they are frail.
• Ask the screening questions in the clinician’s intake, the visit questionnaire or the portal, not on a public ad form. The STEADI materials include a short self-check that a practice can hand out in print, in English or Spanish.
• Say the USPSTF recommendation is for people living in the community. Residents of nursing homes and hospital patients are outside it; a facility program follows its own clinical rules and our guide to assisted living marketing.
• Keep the group exercise offer and the full assessment apart. An exercise class can be offered to people the clinician refers, while a multifactorial assessment is a decision the clinician and patient make together.
• Reach the people who check balance-related problems: eye exams, hearing tests, foot care and dizziness clinics. A referral between practices should follow the partner rules below, and our guides to vertigo and balance clinic marketing and podiatry practice marketing cover those settings.
• Write for people with dementia and their caregivers with care. The search “fall prevention for dementia patients” comes from families; say the clinician and the family plan together, and do not promise results for a group the 2024 review excluded when the condition was moderate to severe.

Exercise classes, therapy and home safety

The 2024 USPSTF page says effective exercise interventions include supervised individual physical therapy and group exercise classes, and that the components studied included gait, balance and functional training, strength and resistance training, flexibility and endurance, with some trials using group dance or tai chi. That gives a practice honest words for a class page, without claiming one method works best.

For class and therapy pages, keep these points:

• Describe what happens in a session: who leads it, how long it lasts, the number of weeks it runs, and what a person needs to bring. Leave out claims about how much the class cuts falls unless the page quotes a federal source with its date.
• Say who the class is for and who should see a clinician first, such as a person who has fallen recently, feels dizzy or has new pain. The USPSTF reports minor muscle and joint pain as the main harm of exercise programs, and a page can say the instructor adjusts the program to each person.
• Name the qualifications of the person leading the class in the words of their license or certificate, and do not call a fitness instructor a therapist. Licensing rules for therapists and trainers are set state by state.
• Link to the free CDC STEADI brochures and the ACL list of community programs instead of writing new exercise instructions. A video or handout the practice makes itself should be reviewed by its clinicians.
• Home safety advice from the CDC, such as removing tripping hazards, adding grab bars and railings and improving lighting, can be quoted with its date. The USPSTF found the evidence insufficient for home changes offered alone, so do not sell a home safety visit as a falls prevention treatment on its own.
• If the practice sells grab bars, alarms or other products, describe them in the maker’s labeled words, name no brand on the clinical page, and keep the sale separate from the clinical advice.

Our guides to physical therapy marketing, speech and occupational therapy marketing and home health agency marketing cover the wider rules for therapy and home care pages.

Medicare visits, therapy coverage and free screenings

Medicare connects to falls prevention in three places, and each has its own conditions. Under 42 CFR 410.16, the initial preventive physical examination includes a review of the beneficiary’s functional ability and level of safety, which must at a minimum cover hearing impairment, activities of daily living, falls risk and home safety. Under 42 CFR 410.15, the first annual wellness visit includes a review of functional ability and level of safety, a health risk assessment that asks about activities of daily living including balance and risk of falls, and referrals to community-based programs that can include fall prevention. The Medicare.gov page Yearly “Wellness” visits (no date shown, checked October 30, 2026) says the person pays nothing if the provider accepts assignment, and that coinsurance and the deductible may apply to other tests or services in the same visit.

The Medicare.gov page Physical therapy services (no date shown, checked October 30, 2026) says Part B helps pay for medically necessary outpatient physical therapy when a doctor or other health care provider certifies the person needs it, and that after the Part B deductible the person pays 20 percent of the Medicare-approved amount. A falls prevention page should not say therapy is free under Medicare. Our guides to annual wellness visit outreach and marketing to Medicare patients cover the visit rules.

Private plans follow 42 U.S.C. 300gg-13, which requires group health plans and health insurers to cover, without cost sharing, evidence-based items or services that have in effect a rating of A or B in the current USPSTF recommendations. The exercise recommendation is grade B; the multifactorial recommendation is grade C, and the statute does not require no-cost coverage for C-graded services. Keep the recommendation and the coverage apart on the page, say the practice checks coverage before the visit, and do not write “free under the ACA”. Cash prices for classes or assessments follow our guides to advertising cash prices and good faith estimates for self-pay patients.

A free balance screening at a senior center, a free class or a gift for signing up follows 16 CFR 251.1, which says a free offer must not be recouped through a raised price or a reduced quantity or quality elsewhere, and that the terms of the offer should be stated at the outset. Under 42 U.S.C. 1320a-7a(a)(5), civil penalties can apply to a person who offers or transfers remuneration to a Medicare or state health care program beneficiary that the person knows or should know is likely to influence the beneficiary to order or receive items or services from a particular provider, practitioner or supplier. A free screening that leads straight to billed therapy visits for Medicare patients is the pattern that needs counsel’s review before it runs. Our guide to health fair and screening event marketing covers event rules.

Supplements and bone health products

Bone and balance products sold next to a falls program need the same care as any health claim. The FDA Questions and Answers on Dietary Supplements (content current as of August 27, 2026) says FDA does not have the authority to approve dietary supplements before they are marketed. With the USPSTF review of vitamin D and calcium for falls and fractures at its final stage, name no product, make no claim that a supplement prevents falls or fractures, and follow our guides to selling supplements in a medical practice and osteoporosis clinic marketing.

Recall texts, letters and reminders

Falls programs reach patients through recall lists: patients 65 or older due for a wellness visit, patients who reported a fall, and patients referred to a class who have not started. Under 45 CFR 164.501, a communication about the practice’s own treatment for an individual, such as a reminder to come in for a recommended service, can fall outside the definition of marketing, while a message that promotes a third party’s product or service generally needs a signed authorization under 45 CFR 164.508.

The words in the message matter as much as the rule. A postcard or voicemail can be seen by a neighbor, a family member or a caregiver. Keep these points:

• Name no condition and no reason the patient qualifies. Write “[Practice name]: you are due for a visit. Call [phone] or book online.” and give details only after the patient signs in or calls.
• Do not write “fall risk”, “high risk”, “frail”, “after your fall” or a diagnosis on a postcard, an envelope, a caller ID name, a text or a voicemail.
• Use large type, plain words and a phone number in letters and on cards, and offer a call instead of a text for patients who prefer it.
• Check records before the message goes out, so a patient who already finished a program is not told they are overdue.
• Send messages in the language the patient chose, and honor opt-out requests in every channel.
• Do not send recall lists, fall histories, ages or diagnoses to an ad platform to build an audience.

Our guides to text message appointment reminders and the patient recall system cover consent, timing and opt-outs.

Families, caregivers and who may hear what

Adult children search “fall prevention for elderly at home” and call to book for a parent. Under 45 CFR 164.510(b), a covered entity may share information relevant to a family member’s or friend’s involvement in a patient’s care when the patient agrees or does not object, or, when the patient is not present or cannot agree, when the professional judges it is in the patient’s best interest. A page can invite families to help, but the intake team should ask the older adult what may be shared, and a marketing message should never go to a family member about a patient who has not agreed. Our guide to geriatric care manager marketing covers family consent in more detail.

Partners, sponsors and referral payments

Under 42 U.S.C. 1320a-7b(b), the federal anti-kickback statute, it is a crime to knowingly and willfully offer, pay, solicit or receive any remuneration to induce or reward referrals of items or services payable by a federal health care program. Rules on referral fees are also set state by state.

For a falls prevention program, keep these points:

• Do not pay a senior center, a housing community, a church, a home care agency or an event host per person screened or referred, and do not accept payment from a therapy clinic, a home health agency or an equipment supplier for sending patients there, without counsel’s review.
• Do not accept free equipment, staff or event funding from a device maker, a supplement company or an equipment supplier tied to what the program recommends, without counsel’s review; our guide to Open Payments and the Sunshine Act covers industry payments.
• If a primary care practice, a therapy clinic and a community program share patients, put the terms in writing, let the patient choose where to go, and follow our guide to patient and physician referrals.

Privacy, pixels and ads

A falls self-check on a website, a class booking or a form that asks about past falls can say something sensitive about a person’s health. Keep form answers, bookings and page clicks out of tracking pixels and ad platform tools unless a written agreement covers them; our guide to tracking pixels on practice websites covers the setup. The Google Ads personalized advertising policy lists health among its sensitive interest categories and restricts targeting based on it. Ads can target by place, language settings and search terms such as “balance classes for seniors near me”, and should not be built from a list of patients who fell or a list of patients over a certain age.

Tone, access and patient stories

Older readers deserve respect, not alarm. Lead with what the program helps people do, such as walking with friends, gardening or getting to appointments, and keep fear, frailty and age jokes out of it: no images of a person on the floor, no “don’t become a statistic”, no wording that treats age as a disease. Write in plain words, offer the page in the languages the practice’s patients speak, and use a readable type size and strong contrast. The Department of Justice Guidance on Web Accessibility and the ADA describes website features such as text alternatives, enough color contrast and the ability to resize text that help people with disabilities use a site; our guide to Spanish language medical marketing covers translation.

A story from a class member can carry the message. Under 16 CFR 255.2, an ad that shows one person’s result on a key attribute is likely to be read as what others will generally achieve, unless the advertiser has substantiation for that or clearly and conspicuously discloses what people can generally expect. Use a story only if the person chose to share it in writing, get a signed authorization under 45 CFR 164.508 where the practice is a covered entity, avoid “I haven’t fallen since” unless the page also says results differ, say if the person received anything for taking part, and let them review the final version. Our guides to patient photo consent and testimonials and before and after photos cover the full rules.

Illustration: two falls prevention messages

Illustration: a flyer reads “Never fall again! Every senior needs our fall risk assessment. Free balance screening, then therapy covered by Medicare. Our pendant prevents falls, and our bone formula keeps you steady. One fall can end your independence. Mom won’t listen? Sign her up today. We’ve kept hundreds of seniors out of the hospital!” It promises an outcome no source supports, overstates a grade C recommendation, ties a free offer to billed care, claims a device and a supplement prevent falls, uses fear, sidelines the older adult and uses a number with no source.

Illustration: a second flyer for the same practice reads “Are you 65 or older? Have you fallen in the past year, or do you worry about falling? The U.S. Preventive Services Task Force (June 4, 2024) recommends exercise programs to prevent falls for adults 65 or older living at home who are at increased risk. Our clinicians can talk with you about your balance, your medicines and your home, and our group class meets [days] at [Practice name]. Medicare covers a yearly wellness visit, and pays for physical therapy when a provider certifies you need it, with costs that depend on your plan; we check your coverage first. If you have just fallen and hit your head, see a doctor right away. If you have a worsening headache, repeated vomiting, confusion or weakness, or think you have a medical emergency, call 911. [phone], [days and hours].” It quotes the source and date, names the group, states the coverage conditions and puts the head injury and 911 lines on the flyer.

Checklist before a falls prevention campaign goes live

• Copy built on the USPSTF June 4, 2024 recommendation, with exercise (grade B) and multifactorial programs (grade C) kept apart; the USPSTF site checked for an update, including the vitamin D and calcium topic, on the day the page is written, with the date recorded in the page’s review notes.
• Invitations use age and an easy question, not labels; screening questions asked in the clinician’s intake or the portal, not on a public form.
• No “never fall again”, no “every senior needs”, no “FDA-approved” or “proven” class, and no fear wording; CDC facts quoted with their date if numbers appear.
• Class pages say what happens in a session, who leads it with their real credentials, and who should see a clinician first; CDC STEADI and ACL materials linked rather than rewritten.
• Medicare wellness visits and therapy coverage described as Medicare.gov and 42 CFR 410.15 and 410.16 state them; private plan coverage checked per patient; no “free under Medicare” for therapy.
• The head injury line and the 911 line on pages, flyers, event cards, voicemail, after-hours greetings, portal replies, text replies, chat and AI front desk tools, and a written plan for a fall during a class or event, reviewed by the practice’s clinicians.
• Recall texts, postcards, caller ID names and voicemails name no condition and no reason; the patient’s chosen contact method used; family members told only what the patient agreed to.
• No per-person payments to hosts, agencies or suppliers, and no industry funding tied to what the program recommends, without counsel’s review; free screenings and gifts reviewed under 16 CFR 251.1 and 42 U.S.C. 1320a-7a(a)(5).
• No supplement or device prevention claims and no brand names on clinical pages; form answers and patient lists stay out of pixels and ad audiences; stories have signed authorizations and say results differ.

Fall risk and bone health are related questions for older patients. Our guide to osteoporosis screening outreach covers who is due for a bone density test and how to remind them.

How we help

We build websites, local search, Google Ads and AI front desk tools for independent practices and health businesses, including primary care and geriatric practices, physical therapy clinics, vertigo and balance clinics, podiatry and eye care practices and home health agencies. For a falls prevention program, that means a site that builds its pages on the USPSTF recommendation as written and dated, separates exercise from a full assessment and both from coverage, puts the head injury and 911 lines above the sign-up button, reads well for older eyes, and answers “fall prevention program near me” and “balance classes for seniors” searches honestly, plus appointment request pages that book the visit or the class and keep fall histories and health answers off the web and away from tracking tools. Our front desk tools send emergency messages to the 911 line, hand dizziness, medicine and injury questions to a clinician, and do not tell anyone whether a fall was serious. We do not decide who should join a program; your clinicians and patients do. Our tools are built with HIPAA in mind. We confirm in writing what a BAA covers before any patient information flows through a tool, and if it is not covered, we do not route patient information through it. We are not a healthcare provider and we do not give legal or medical advice. We do not sell lead lists and we do not pay for referrals. For the wider rules, see our healthcare marketing rules hub.

Sources

• USPSTF: Falls Prevention in Community-Dwelling Older Adults: Interventions (final recommendation, June 4, 2024)
• USPSTF: Recommendations in Progress (checked October 30, 2026)
• HHS: Secretary Kennedy Announces New Appointments to U.S. Preventive Services Task Force (September 17, 2026)
• Kennedy v. Braidwood Management, Inc. (U.S. Supreme Court, decided June 27, 2025)
• CDC: About Older Adult Fall Prevention (updated September 4, 2026)
• CDC: Older Adult Falls Facts (updated September 4, 2026)
• CDC: Preventing Falls and Hip Fractures (updated May 9, 2024)
• CDC: STEADI, Older Adult Fall Prevention (updated July 28, 2025)
• CDC: Signs and Symptoms of Mild TBI and Concussion (updated September 15, 2025)
• CDC: Facts About TBI (updated August 4, 2025)
• ACL: Falls Prevention Program (last modified September 3, 2026)
• MedlinePlus: Falls (last updated October 20, 2026)
• Medicare.gov: Yearly “Wellness” visits (checked October 30, 2026)
• Medicare.gov: “Welcome to Medicare” preventive visit (checked October 30, 2026)
• Medicare.gov: Physical therapy services (checked October 30, 2026)
• 42 CFR 410.15: Annual wellness visits providing personalized prevention plan services
• 42 CFR 410.16: Initial preventive physical examination
• 42 U.S.C. 300gg-13: Coverage of preventive health services
• 45 CFR 164.501: Definitions
• 45 CFR 164.508: Uses and disclosures for which an authorization is required
• 45 CFR 164.510: Uses and disclosures requiring an opportunity for the individual to agree or to object
• 15 U.S.C. 45: Unfair methods of competition unlawful
• 15 U.S.C. 52: Dissemination of false advertisements
• FTC: Health Products Compliance Guidance (December 2022)
• FDA: Questions and Answers on Dietary Supplements (content current as of August 27, 2026)
• 16 CFR 251.1: Guide concerning use of the word free and similar representations
• 42 U.S.C. 1320a-7a: Civil monetary penalties
• 42 U.S.C. 1320a-7b: Criminal penalties for acts involving Federal health care programs
• 16 CFR 255.2: Consumer endorsements
• U.S. Department of Justice: Guidance on Web Accessibility and the ADA
• Google Ads: Personalized advertising policy

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