Facilities, care services and pharmacy
Hospitals, centers, home and residential care, transport, labs and pharmacies.
What this topic covers
Facilities answer to more rules than a single practice. Hospitals have price transparency and physician ownership disclosure rules, surgery and imaging centers have referral limits, and home health, hospice and residential care providers face anti-kickback limits on how they recruit patients.
These guides cover hospitals and health systems, emergency departments, ambulatory surgery and imaging centers, labs, home health and hospice, senior living and adult day centers, medical transport and pharmacies. Start with hospital marketing compliance, ambulatory surgery center marketing or imaging center marketing. Each guide cites the CMS, HHS, FDA or FTC source it relies on, with the date it was checked.
The list below starts with hospitals and emergency care, then outpatient centers, labs and imaging, then home, residential and pharmacy services. Facilities that employ physicians should also read the physician specialty guides for the service lines they advertise.
All 44 guides in this topic
- Hospital marketing compliance
- Hospital and health nonprofit fundraising appeals
- Hospital at home program marketing
- Adult day health center marketing
- Mobile health clinic and mobile mammography marketing
- CCRC marketing
- ER wait time advertising
- Hospital star ratings in ads
- Transplant center marketing
- Physician-owned hospital disclosure
- Freestanding ER marketing
- Ambulatory surgery center marketing
- Office-based lab marketing
- Imaging center marketing
- Breast thermography marketing
- Full-body MRI marketing
- Infusion center and rheumatology practice marketing
- Dialysis center and nephrology practice marketing
- Community health center marketing
- Free clinic marketing
- Rural health clinic marketing
- PACE program marketing
- Palliative care marketing
- Pharmacist test-and-treat marketing
- Home health agency marketing
- Non-medical home care agency marketing
- Hospice marketing
- Nursing home and skilled nursing facility marketing
- Assisted living marketing ideas that respect fair housing and FTC rules
- Geriatric care manager marketing
- Ambulance and NEMT company marketing
- DME supplier marketing
- Prosthetics and orthotics marketing
- Inpatient rehabilitation facility marketing
- Independent pharmacy marketing
- Compounding pharmacy marketing
- Prescription discount card marketing in practices and pharmacies
- Clinical lab marketing to physicians
- Mobile phlebotomy marketing
- Flu shot clinic marketing
- Retail health clinic marketing
- Travel medicine clinic marketing
- School-based health center marketing
- DOT and sports physical marketing
Other topics
- The rules behind healthcare marketing
- Ads, social media and outreach
- Local SEO, reviews and content
- Websites, privacy and tracking
- Phones, front desk and patient messages
- Prices, payment and billing notices
- Physician specialties
- Mental and behavioral health
- Dental, vision, hearing and therapy
- Cash-pay, aesthetic and wellness care
- Health companies, vendors and employers
Every guide on one page: all insights by topic.