Healthcare advertising guides

Paid ads, social, email, mail and events for practices, with the platform policies that apply.

What this topic covers

Ad platforms treat health care as a restricted category. Some treatments cannot be advertised at all, some need certification first, and audience targeting based on health conditions is limited. These guides walk through those limits platform by platform and specialty by specialty, so a campaign is built to pass review instead of being fixed after a disapproval.

They also cover the channels around paid search and social: lead form ads, pay-per-call, customer list uploads and what HIPAA means for them, landing pages, direct mail, video and community events. Good starting points are Google Ads for dentists, Facebook and Instagram ads for medical practices and what to do when a healthcare ad is disapproved. Each guide links to the platform policy page or rule it relies on and gives the date it was checked.

The list below starts with search and social ads by specialty, then moves to targeting, lead forms and landing pages, and ends with offline channels. If an ad is already running, check its landing page against the same rules as the ad itself, because reviewers look at both.

Healthcare advertising guides

What this topic covers

All 54 guides in this topic

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