Specialties
Built around how your patients actually choose a practice
A toothache at night, a Botox consult, a sore back on a Monday, a long search for answers about fatigue. These are different patient journeys, so we do not run them with the same playbook.
Specialties we focus on
Every page below covers what patients search for in that field, what they ask when they call, and where practices in that specialty tend to lose them. Pick yours.
Dental
Same-day and emergency searches, new patient versus recall, insurance questions on the phone, and after-hours toothache calls.
Med spa
Treatment-led search, consult booking, before and after photo rules, ad limits on some treatments, and pricing questions.
Chiropractic
Near me searches, first visit questions, insurance and cash pay, personal injury referrals, and a steady review process.
Integrative and functional
Longer research journeys, education within health claims rules, accurate provider credentials, and discovery calls.
What stays the same across specialties
The services do not change from one field to the next. We build and run practice websites, local SEO including Google Business Profile, Google Ads with call and form tracking in GA4, and an AI front desk powered by our own JaneJack.ai.
What changes is the order we do things in, the questions the front desk is set up to answer, the ad policies we have to work within, and what counts as a good outcome for you. A dental office that wants more implant consults needs a different plan from a chiropractor who wants fewer no-shows on first visits.
We are a marketing and technology team, not a healthcare provider. We do not give medical advice, and we do not sell lists of patient leads.
The same rules on every page
- No invented results, reviews or testimonials
- No health claims your practice cannot support
- Patient information kept out of marketing tools
- Tracking set up before we change anything
Questions we ask every practice
- Which patients do you want more of?Not every new patient is equal for your schedule. We start with the services and visit types you want to grow, and the ones you are already full on.
- How do patients reach you today?Search, maps, referrals, ads, walk-ins. We look at what is tracked now and what is guesswork.
- What happens when they call?Who answers, at what hours, and what a caller hears at lunch, after hours and on busy mornings.
- What can you confirm was booked?Calls and forms are a start. Where your scheduling system allows it, we tie them to appointments so you can judge the work on bookings.
Physical therapy and specialty clinics
We also work with physical therapy practices and specialty clinics, such as dermatology, podiatry, and ear, nose and throat. These do not have their own page yet, because we would rather talk through your patient path than guess at it. The same review applies: how patients find you, what they see, what happens when they call, and what you can trace to a booking.
Marketing and compliance guides by specialty
Each guide covers the advertising, privacy and referral rules that apply to that kind of practice, with the sources we checked and the date we checked them. They are general information, not legal advice.
Physician specialties
- Primary care
- Pediatrics
- OB-GYN
- Cardiology
- Gastroenterology
- Neurology
- Endocrinology
- Pulmonology
- Urology
- Dermatology
- Orthopedics
- Podiatry
- ENT and allergy
- Sleep medicine
- Pain management
- Nephrology and dialysis
- Cancer care
- Infusion and rheumatology
- Vein care
- Wound care
- Sexual health
- Men’s health
- Menopause care
- Nurse practitioner practices
Specialty clinics and programs
- Rheumatology
- Hematology
- Hepatology
- Nephrology
- Physiatry
- Maternal-fetal medicine
- Hand surgery
- Glaucoma
- Retina
- Stroke centers
- Epilepsy centers
- MS centers
- Movement disorders
- Memory clinics
- Migraine and headache
- Neuropathy
- Vertigo and balance
- Heart failure
- High blood pressure
- Lipid clinics
- Anticoagulation clinics
- IBD centers
- Thyroid clinics
- Food allergy
- Pediatric asthma
- Psoriasis and eczema
- COPD programs
- Gout and arthritis clinic marketing
- Hepatitis C testing and treatment outreach
- HIV testing and care outreach
- Hepatitis B screening and vaccination outreach
- Cervical cancer screening and HPV vaccine outreach
- Prostate cancer screening outreach
- Diabetic eye exam outreach
- Adult vaccine outreach
- AAA screening outreach
- Syphilis testing outreach
- Falls prevention program outreach
- Depression screening outreach
- Anxiety screening outreach
- Well-child visit outreach
- Chlamydia and gonorrhea screening outreach
- Medicare obesity counseling outreach
- Hereditary cancer risk assessment outreach
- Social needs screening outreach
- Child vision screening outreach
- Developmental and autism screening outreach
- Childhood lead screening outreach
- Tuberculosis testing outreach
- Vaccines for Children provider outreach
- Advance care planning outreach
- Alcohol screening outreach
- Kidney disease screening outreach
- Perinatal depression outreach
- Intimate partner violence screening outreach
- Drug use screening outreach
- Fluoride varnish in medical offices
- Prediabetes and diabetes screening outreach
- Osteoporosis screening outreach
- State AI disclosure laws for patient messages
- State data breach laws vs HIPAA for practices
- Patient rewards program rules for practices
- Medicare opt-out practice advertising rules
- Medical debt collection rules for practices
- Licensure compacts and multistate telehealth ads
- Copyright, music and image rights in practice marketing
- Medical website disclaimers, terms of use and emergency notices
- Call recording consent for medical practices
- Medical practice giveaways and sweepstakes
- COPPA for pediatric practice websites and apps
- Success rates and outcome claims in practice advertising
- Advertised prices and hidden fees: state all-in pricing laws
- Marketing texts from your practice: registration, consent and opt-outs
- Doctor titles for non-physicians in ads
- Staff photos, names and bios on a practice website
- Heart health screening outreach
- Osteopathic and manual medicine practices
- Bladder and incontinence clinics
- Knee osteoarthritis clinics
- Skin cancer
- Osteoporosis
- Sickle cell
- Long COVID
- PrEP clinics
- Quit-smoking programs
- Lung cancer screening
- Colorectal cancer screening
- Mammograms
- Joint replacement
- Hernia surgery
- Kidney stones
- Vasectomy
- Scoliosis
- Laser spine surgery
- Second opinion services
Mental and behavioral health
- Therapy practices
- Psychiatry
- Addiction treatment
- Eating disorder treatment
- Ketamine clinics
- ABA therapy
- Sober living homes
- TMS clinics
- ADHD and autism evaluations
Dental, vision, hearing and therapy
- Orthodontics
- Optometry
- LASIK
- Premium cataract lenses
- Audiology
- Physical therapy
- Speech and occupational therapy
- Massage therapy
- Acupuncture
- Dietitians
- Cosmetic dentistry
- Pediatric dentistry
- Periodontics
- Endodontics
- Oral surgery
- Dentures and prosthodontics
- Sedation dentistry
- Dental sleep medicine
- TMJ clinics
- Dental support organizations
- Vision therapy
- Tinnitus clinics
- Pelvic floor therapy
- Lymphedema clinics
- Lactation consultants
- Sports medicine
- Concussion clinics
- Cardiac and pulmonary rehab
- Bariatric surgery
- Diabetes education programs
- Diabetes prevention programs
Facilities and care services
- Urgent care
- Surgery centers
- Imaging centers
- Hospitals
- Community health centers
- Occupational medicine
- Home health
- Non-medical home care
- Hospice
- Assisted living
- House calls
- Birth centers and midwives
- Cord blood banking
- Medical equipment suppliers
- Pharmacies
- Lab testing
- Genetic testing
- Vaccination clinics
- Freestanding ERs
- Nursing homes
- Medical transport and ambulance
- Clinical labs
- Compounding pharmacies
- Retail clinics
- School-based health centers
- Staffing agencies
- Rural health clinics
- Free clinics
- Mobile health clinics
- Travel medicine clinics
- Pharmacist test and treat
- Office-based labs
- Full-body MRI
- Transplant centers
- Physician-owned hospitals
- Hospital at home
- Inpatient rehab facilities
- Palliative care
- PACE programs
- Adult day health centers
- Continuing care retirement communities
- Geriatric care managers
- Prosthetics and orthotics
Cash-pay and aesthetic care
- Plastic surgery
- Hair restoration
- IV therapy
- Weight loss
- Testosterone therapy
- Concierge medicine
- Functional medicine
- Fertility
- Regenerative medicine
- Peptide therapy
- Hyperbaric oxygen
- Cryotherapy and red light
- Keepsake ultrasound
- Medical cannabis and CBD
- Direct primary care
- Executive physicals
- Longevity clinics
- Naturopathic doctors
- Health coaches
- Medical tourism
Not sure which page fits?
Many practices sit between two fields: a dental office with a cosmetic side, a chiropractor who offers massage and nutrition, a family practice with an aesthetics room. Start with the page closest to the work you most want more of. In the practice review, we look at the whole mix and decide together where to begin.
Client work
Creahive has built and run websites for health organizations, among them Integrative Endocrinology, Connective HS, Better Cancer Answers and Predict Your Risk. See our work for what we did for each, or the full partner list at creahive.com.
Want a second pair of eyes on your patient path?
Book a practice review. We look at how patients find you, what they see on your site, what happens when they call, and what you can measure today. You get a plain list of what we would fix first.