Cash-pay, aesthetic and wellness care
FDA status, result claims and photo rules for elective and self-pay services.
What this topic covers
Elective and self-pay services are sold more like consumer products than insured care, and that is where most health claim problems start. Patients compare offers, read results and look at photos, and clinics are tempted to promise outcomes that the evidence does not support.
These guides take one service at a time, from injectables, lasers and body contouring to weight loss, hormone therapy, IV therapy, peptides, hyperbaric oxygen and wellness treatments. Each one sets out the FDA status of the drugs or devices involved, the evidence for common result claims, and how FTC rules apply to photos, reviews and prices. Start with med spa marketing ideas, weight loss clinic marketing or plastic surgeon marketing. Every source is linked with the date we checked it.
The list below starts with med spa and surgical services, then medical weight loss and hormones, then wellness services. Before a promotion goes out, check the guide for each treatment it mentions, since one email can bundle several services with different FDA status.
All 59 guides in this topic
- Med spa marketing ideas that stay within FDA, FTC and Google rules
- Plastic surgeon marketing
- Hair restoration clinic marketing
- Weight loss clinic marketing
- Testosterone clinic marketing
- IV therapy clinic marketing
- Peptide therapy clinic marketing
- Longevity clinic marketing
- Executive physical marketing
- Hyperbaric oxygen therapy marketing
- 3D and 4D keepsake ultrasound studio marketing
- Cryotherapy and red light studio marketing
- Medical cannabis and CBD clinic marketing
- Selling supplements and retail products in a medical practice
- Advertising regenerative medicine and stem cell treatments
- PRP injection marketing
- Laser tattoo removal marketing
- Neuromodulator and injectable advertising
- Microneedling marketing rules
- Body contouring marketing rules
- Cellulite treatment marketing
- Laser hair removal marketing rules
- Shockwave therapy marketing rules
- Vaginal rejuvenation advertising rules for energy-based devices
- Dermal filler advertising rules for med spas and practices
- Chemical peel advertising rules for med spas and dermatology
- Infrared sauna marketing claims for wellness studios and clinics
- Thread lift advertising rules for med spas and plastic surgery
- Fat-dissolving injection marketing
- Eyelash serum advertising rules
- Ozone therapy marketing rules
- Chelation therapy marketing
- Colon hydrotherapy marketing
- Hormone pellet therapy marketing
- Laser nail fungus treatment marketing
- Hyperhidrosis treatment marketing
- Salt therapy marketing
- PEMF therapy marketing
- Whole body vibration marketing
- Float tank marketing
- Lice clinic marketing
- Integrative and functional medicine marketing
- Functional medicine practice marketing
- Naturopathic doctor marketing
- Health coach marketing
- Concierge medicine marketing
- Direct primary care marketing
- Membership auto-renewal and cancellation rules for practices
- Medical tourism marketing
- Holiday and limited-time procedure sales
- Daily deal and group-buying sites for medical practices
- Free consultation and free first visit offers
- Booking deposits and cancellation fees for procedures
- Listing a practice on price comparison and booking marketplaces
- HSA and FSA eligible claims in practice ads
- Advertising an out-of-network practice
- Year-end “use your benefits” campaigns
- Bait and switch in healthcare ads
- Was/now and sale price claims for health services and products
Other topics
- The rules behind healthcare marketing
- Ads, social media and outreach
- Local SEO, reviews and content
- Websites, privacy and tracking
- Phones, front desk and patient messages
- Prices, payment and billing notices
- Physician specialties
- Mental and behavioral health
- Dental, vision, hearing and therapy
- Facilities, care services and pharmacy
- Health companies, vendors and employers
Every guide on one page: all insights by topic.