Health companies, vendors and employers

For companies that sell to practices, clinicians, employers or consumers.

What this topic covers

Health companies sell under a different mix of rules than practices. App stores have health app policies, online pharmacy ads need certification before Google or Meta will run them, and health products sold online fall under FTC rules on mail order, free trials, warranties and origin claims.

These guides cover health apps and telehealth startups, direct-to-consumer lab testing, online pharmacies, private label products, marketplaces, product recalls and warnings, case studies, and companies that sell to employers. Start with health app and telehealth startup marketing, direct-to-consumer lab testing marketing or selling health products on online marketplaces. Each guide cites the FTC, FDA or platform source it relies on, with the date it was checked.

The list below starts with apps and telehealth, then pharmacies, testing and products, then sales and employer programs. Companies that also run clinics should read the practice guides for the services those clinics offer.

Health companies, vendors and employers

What this topic covers

All 41 guides in this topic

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