Practice websites, privacy and tracking

What a practice website needs: forms, tracking, accessibility and the notices patients are owed.

What this topic covers

A practice website collects health information as soon as someone fills in a form or books online, and every tag on the page can send data to a third party. These guides cover the parts of a site where that matters: contact and intake forms, booking widgets, tracking pixels and analytics, cookie banners and hosting.

They also cover accessibility, including what demand letters about inaccessible websites usually raise, the nondiscrimination and language assistance notices some providers must post, and the checklist we use for new practice sites. Start with the medical practice website checklist, then tracking pixels on practice websites and website accessibility for medical practices. Each guide cites the HHS, DOJ, FTC or W3C source it relies on, with the date we checked it.

The list below runs from design and accessibility to forms, booking and tracking, then notices and hosting. If you change one thing this month, review which tags fire on pages where patients enter health information.

Practice websites, privacy and tracking

What this topic covers

All 28 guides in this topic

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