Local SEO and reviews for practices
Google Business Profile, reviews, listings and content that ranks for local patient searches.
What this topic covers
Most new patients find a practice through a local search and a map listing, then read its reviews before they call. These guides cover that path: setting up and keeping a Google Business Profile, what to do if it is suspended, replying to reviews without disclosing patient information, directory and map listings, and how much local SEO tends to involve for a single or multi-location practice.
There are also specialty SEO guides for dental, chiropractic and med spa practices, and guides on writing health content that helps patients without turning into individual medical advice. Start with Google Business Profile for doctors, then replying to negative reviews under HIPAA and SEO for multi-location practices. Each guide cites the Google guideline or federal rule it relies on, with the date it was checked.
The list below runs from Google Business Profile and reviews to listings, specialty SEO and content. Review guides are worth reading before anyone on your team replies to a review, because a short reply can confirm that a reviewer is a patient.
All 25 guides in this topic
- Google Business Profile for doctors and dentists
- Google Business Profile suspended
- Google Business Profile posts and offers for medical practices
- Patient reviews
- HIPAA and negative review replies
- Yelp for medical practices
- What local SEO costs a practice, and what you are actually paying for
- SEO for a multi-location medical practice
- Directory listings and local citations for medical practices
- Apple Maps listings for medical practices
- Owners and staff posting on Reddit, forums and Wikipedia
- Dental SEO
- Chiropractic SEO
- Med spa SEO
- Schema markup for medical practice websites
- Medical practice blog
- Medically reviewed by
- Using CDC and other government health materials on a practice website
- Google AI Overviews and AI Mode for medical practices
- Getting a practice cited by ChatGPT, Claude, Perplexity, Copilot and Siri
- Voice search for medical practices
- Your insurance accepted page and plan directory listings
- Same-day, no wait, accepting new patients
- Announcing a new doctor, office move or practice sale to patients
- Changing your practice website domain or host without losing search traffic
Other topics
- The rules behind healthcare marketing
- Ads, social media and outreach
- Websites, privacy and tracking
- Phones, front desk and patient messages
- Prices, payment and billing notices
- Physician specialties
- Mental and behavioral health
- Dental, vision, hearing and therapy
- Facilities, care services and pharmacy
- Cash-pay, aesthetic and wellness care
- Health companies, vendors and employers
Every guide on one page: all insights by topic.