Mental and behavioral health marketing

What this topic covers

Behavioral health marketing carries extra privacy and referral rules. Records of substance use disorder treatment have their own federal confidentiality rules in 42 CFR Part 2, ad platforms restrict addiction treatment ads, and a federal law, 18 U.S.C. 220, bars paying for referrals to recovery homes and treatment facilities.

These guides cover private therapy practices, psychiatry, addiction treatment and sober living, eating disorder programs, ketamine and TMS clinics, ABA therapy, ADHD and autism evaluations, and support groups. Start with therapist private practice marketing, addiction treatment marketing or psychiatric practice marketing. Each guide links to the rule it relies on and the date it was checked. If you or someone you know is in crisis, call or text 988.

The list below starts with therapy and psychiatry practices, then treatment programs and specific services. Review your intake forms and tracking tags as well as your ads, because behavioral health pages often collect sensitive information before the first call.

All 11 guides in this topic

• Therapist marketing ideas for a mental health private practice
• Psychiatric practice marketing
• Addiction treatment marketing
• Sober living and recovery residence marketing
• Eating disorder treatment program marketing
• Ketamine clinic marketing
• TMS clinic marketing
• ABA therapy marketing
• ADHD and autism evaluation marketing
• Neurofeedback and qEEG brain mapping marketing
• Hosting and promoting a patient support group

Other topics

• The rules behind healthcare marketing
• Ads, social media and outreach
• Local SEO, reviews and content
• Websites, privacy and tracking
• Phones, front desk and patient messages
• Prices, payment and billing notices
• Physician specialties
• Dental, vision, hearing and therapy
• Facilities, care services and pharmacy
• Cash-pay, aesthetic and wellness care
• Health companies, vendors and employers

Every guide on one page: all insights by topic.