Integrative and functional medicine
Integrative and functional medicine marketing for patients who research first
Your patients often spend months reading before they reach out. We help them find clear, careful information from your practice, understand who you are and how you work, and book a discovery call when they are ready.
A longer, quieter patient journey
Patients who come to integrative and functional medicine have often already seen several providers. They search for symptoms, conditions and approaches, read articles, listen to podcasts, and compare practices for a long time before they book. Many are not in your city at first, and many are looking for a practice that will take time with them.
That journey rewards depth and trust more than speed. The site has to explain your approach, your providers, how a first visit works, and how payment works, before anyone picks up the phone. Local SEO still matters for in-person care, but much of the work is content that answers real questions honestly.
What we look at first
- Which questions bring people to your site today
- Whether your approach and process are clear to a newcomer
- How a discovery call is requested and confirmed
- Whether membership and cash-pay questions get a straight answer
Education within the health claims rules
Integrative and functional medicine content gets close to health claims quickly. The FTC requires that health claims in advertising be backed by competent and reliable scientific evidence, and that applies to blog posts and service pages as much as to ads. Supplements and products you sell carry their own rules. Our guide to the claims you can and cannot make walks through the FTC and Google rules with sources. For memberships, lab panels, telehealth across state lines and supplement sales, see our guide to functional medicine practice marketing.
We write and edit content that explains conditions, tests and your approach without promising outcomes. We do not say a treatment cures, reverses or prevents a disease unless your practice can support it with that level of evidence. When in doubt, we describe what you do and how you work, and leave clinical claims out. Your clinicians review every piece before it goes live. The same rules reach posts by influencers and by your own providers on social media; see our guide to healthcare influencer marketing. For acupuncture, including Medicare coverage wording, see acupuncture marketing. If you offer ketamine, read ketamine clinic marketing first: its FDA status and ad rules are stricter than most services.
What good content looks like here
Explains, does not promise
What a condition is, how your practice approaches it, what a visit involves. No guaranteed results, no “root cause cured” headlines. For a structured program such as diabetes education, see our guide to marketing a diabetes education program.
Written for real questions
Built around what patients actually ask your team and search for, not generic wellness topics that bring the wrong visitors.
Reviewed by your clinicians
We handle structure, clarity and search. Your providers check every medical statement before it is published.
Provider credentials, shown accurately
Patients in this field look closely at who they will see. Titles vary: MD, DO, ND, NP, DC, nutrition credentials and functional medicine certifications all mean different things, and what each provider may do depends on state law.
We show your providers’ own credentials exactly as they hold them, with their real names and photos, and we do not blur the line between a license and a training certificate. We never add credentials, memberships or awards that are not documented by your practice. If a registered dietitian is on your team, our guide to dietitian marketing covers how to present that credential and Medicare nutrition therapy coverage.
Discovery calls, booked cleanly
Many practices offer a short discovery call before a first visit. It works best when the site explains what the call is for, who it is with, and what happens next, and when booking is simple. We set up the request or booking flow, track it in GA4, and make sure the AI front desk can offer the same call to someone who phones in.
Membership and cash-pay questions
Many integrative and functional practices work on membership or cash pay, sometimes with superbills for out-of-network reimbursement. Callers want to know how this works before they commit time to a call. We help you explain it plainly on the site: what a membership includes, whether you bill insurance, and what patients should check with their own plan.
We do not set your prices or invent packages. We make sure whatever model you choose is described clearly and consistently across the site, ads and phone. If you see Medicare patients or bill memberships online, our guide to concierge medicine marketing covers the federal rules on fees, private contracts and auto-renewal. If your practice offers massage packages or gift cards, see massage therapy marketing for gift card expiration rules.
AI front desk, set up for this field
Powered by JaneJack.ai. It answers questions about your approach, providers, membership and payment, offers a discovery call, and hands clinical questions, lab results and anything about a specific person’s health to your team. It gives no medical advice and makes no health claims.
Guides for integrative practices
Practical reading for integrative and functional medicine owners, each with the rule or source it relies on.
Integrative and functional medicine marketing questions
Can you write blog posts about the conditions we treat?
Yes, as educational content your clinicians review. We keep claims within what your practice can support with competent and reliable scientific evidence, and we avoid promises about outcomes.
We see patients by telehealth in several states. Can you market that?
We can describe the telehealth services you offer and where you are licensed to provide them. Which states you can serve is a licensing question for your practice to confirm.
Can you promote the supplements we sell?
Supplement marketing carries its own FTC and ad platform rules. We can present products you carry, without disease claims, and we check ad policies before any campaign.
Will the AI front desk talk about lab results?
No. It hands anything about lab results, symptoms or a specific person’s care to your team.
Do we need a membership page?
If you offer one, yes. Unclear payment models are one of the most common reasons callers hang up without booking.
Client work
Creahive has built and run websites for health organizations, among them Integrative Endocrinology, Connective HS, Better Cancer Answers and Predict Your Risk. See our work for what we did for each, or the full partner list at creahive.com.
Want a second pair of eyes on your patient path?
Book a practice review. We look at how patients find you, what they see on your site, what happens when they call, and what you can measure today. You get a plain list of what we would fix first.