How we work
How we work with your practice
We start by looking at how patients reach you today, measure it, and fix the biggest gap first. No packages picked off a menu, no promises we cannot back up.
The process
- Practice reviewWe map your patient path as it is today: how you show up in search and maps, what your site says, what happens when someone calls or fills a form, and what you can trace to a booking. We agree on what success means for you.
- Tracking firstBefore we change anything, we set up GA4, call tracking and form tracking so there is a baseline. Without it, nobody can tell whether the work helped.
- Fix the biggest leakWe start where the most patients drop off. Sometimes that is the Google Business Profile, sometimes a slow site, sometimes a phone nobody answers at lunch.
- BuildWebsites, local SEO, Google Ads and the AI front desk, done by one team in San Diego, so a fix in one place is not undone in another.
- ReportA regular, plain-language look at what came in, what got booked where you can confirm it, and what we plan to change next.
- IterateWe adjust based on what the numbers show and what your team tells us, then repeat.
How pricing works
We scope each practice after the review. A single-location chiropractor who needs a better listing and phone coverage needs something very different from a dental group with several offices and an ad budget, so we do not publish a price list or sell fixed packages.
After the review, you get a written scope: what we will do, in what order, what it costs, and what we will measure. Ad spend, if any, is separate from our fees and is set by you. If the review shows you do not need us for something, we will say so.
What you get from the review
- A map of your current patient path
- The gaps we found, in order of impact
- A written scope and price for the work
- What we would measure, and how
What we measure
Calls
Calls from your listing, site and ads, tracked by source, including missed calls and those the AI front desk handled.
Forms
Appointment requests and contact forms, tracked in GA4 by page and channel.
Booked appointments
Where your practice can confirm which requests turned into bookings, we report on bookings, not just leads.
Cost per booked appointment
When there is ad spend, we divide it by confirmed bookings from those ads, so you can judge it against what a new patient is worth to you.
Read more on patient acquisition cost.
What we need from your practice
- Access to your website, Google Business Profile and any ad accounts, or permission to set them up
- A contact on your team who can answer questions and approve content
- Your services, providers, locations, hours, insurance and payment details, as they really are
- Clinician review of any page that makes a medical statement
- A way to confirm which requests became booked appointments, if you want us to report on bookings
- Your rules for the AI front desk: when it answers, what it can book, and who it hands off to
Patient information
Our own contact forms are for practice details only. We confirm in writing what a BAA covers before any patient information flows through a tool, and if it is not covered, we do not route patient information through it.
What we will not do
- Write, buy or reward reviews, or filter who gets asked for one
- Buy or sell patient lists or patient lead data
- Publish medical claims your practice cannot support
- Put protected health information into marketing or ad tools
- Invent results, testimonials, credentials or client names
- Give medical advice, through the website or the AI front desk
Guides behind how we work
The rules and checks behind the way we handle tracking, content, calls and hosting.
- HIPAA marketing rules for medical practices
- Tracking pixels and Google Analytics on a practice website
- Medically reviewed by
- Practice website hosting and HIPAA
- Marketing calls to patients
- Call recording consent for medical practices
- What local SEO costs a practice, and what you are actually paying for
More in Healthcare marketing rules and Practice websites, privacy and tracking.
Questions about working with us
How long is the practice review?
It depends on the size of the practice. We agree on scope and timing when you book, and you get the findings in writing.
Do we have to use every service?
No. Some practices only need a better site or phone coverage. We recommend what the review shows and you choose.
Who owns the website and accounts?
Your practice should own its domain, website, Google Business Profile, GA4 property and ad accounts. We work inside them with access you grant.
Can you guarantee more patients?
No one honestly can. What we can promise is clear tracking, so you can see what is working and decide based on real numbers.
Where is your team?
One team in San Diego, the healthcare arm of Creahive. You work with the same people across every service.
Want a second pair of eyes on your patient path?
Book a practice review. We look at how patients find you, what they see on your site, what happens when they call, and what you can measure today. You get a plain list of what we would fix first.