Practice websites
Medical website design that helps a new patient decide, and then book.
We build WordPress sites for independent practices. Fast on a phone, built with accessibility in mind, honest about who you are, and wired so you can see which pages lead to calls and appointment requests.
What we build
Every practice site we build covers the same core questions a new patient has, then adds what your specialty needs. Everything is built on WordPress, so your team can update hours, providers and services without calling a developer. That includes the insurance page, which needs to change whenever a contract does; see our guide to keeping your insurance page and plan directory listings accurate.
Service pages
One clear page per treatment or service you want to be found for, written for patients, with what to expect, who it is for and how to book. If you see self-pay patients, add a page on good faith estimates, which federal rules require to be easy to find on your site. If you sell lab tests directly to consumers, see our guide to direct-to-consumer lab testing marketing.
Provider pages
Real bios with credentials you provide, languages spoken, focus areas and a real photo. Patients often choose a person before they choose a practice. A short introduction video from each provider helps too; see our guide to healthcare video marketing. For nurse practitioners, see nurse practitioner practice marketing on stating titles and credentials accurately. If you serve patients in more than one language, see Spanish-language and multilingual marketing. For how to word board certification and other credentials, see physician bio pages and board certified claims.
Location pages
Address, map, parking, transit, hours and phone for each location, matching your Google Business Profile exactly. When an office moves or a provider joins or leaves, our guide to announcing a practice change to patients lists what else has to change.
Insurance and payment
Which plans you accept, which you do not, and what self-pay or financing looks like. One of the first things patients look for. Fertility clinics that publish success rates or refund programs should read fertility clinic marketing first. Practices that treat insured patients at hospitals or surgery centers may also need a balance billing notice linked from the homepage; see No Surprises Act website disclosure. Hospitals also have to post their standard charges in a set format; see hospital price transparency requirements.
Online booking links
Links or buttons to the booking or request tool you already use, placed where people decide, not only in the footer. Running a telehealth service or health app? Keep ad tags off signup and booking screens; see health app and telehealth startup marketing.
Call tracking
Tracking numbers on the site and GA4 events for calls and forms, so you can see which pages and sources bring real inquiries, without sending patient details to ad or analytics tools (see our guide to tracking pixels and Google Analytics on practice websites, and for state health data laws, Washington’s My Health My Data Act).
Speed
Lean themes, compressed images and good hosting. Many patients visit on a phone, often on a weak connection. Whether a host also needs a business associate agreement depends on what the site collects; see practice website hosting and HIPAA.
Forms that ask the right things
Contact and request forms that collect only what you need. If a form would collect patient health details, we use a tool covered for that or keep the details out. Our guide to website forms and HIPAA explains what that involves, and our guide to website privacy policies and the Notice of Privacy Practices covers the pages that sit next to your forms. Where form submissions land in an email inbox, our guide to practice email and fax under HIPAA covers what to ask the email provider. For specialties where even a page view is sensitive, see OB-GYN practice marketing and genetic testing marketing. Planning a quiz or symptom checker? See health quizzes and symptom checkers.
What patients need on the first screen
Someone looking for a dentist, a med spa or a chiropractor usually decides within the first screen whether to stay. They are often on a phone, sometimes in pain, sometimes comparing three tabs. The first screen should answer, without scrolling:
- What you do, in plain words a patient would use
- Where you are, and that you are near them
- Whether you take their insurance, or how payment works
- Whether you are accepting new patients
- A tap-to-call phone number and a booking button
Everything else (philosophy, technology, history) can come later on the page. We test the first screen on real phones before launch. For a business that must say on that first screen what a visit is not, see our guide to keepsake ultrasound studio marketing.
Illustration
A family dental office whose home page opens with a large photo and a welcome message. We would move the city, accepted plans, “new patients welcome”, a call button and a booking button above the fold, and keep the photo smaller.
Illustration of the approach, not client data.
Accessibility, built in from the start
Patients with low vision, hearing loss, tremors or cognitive differences use your site too, and many of them are exactly the patients a practice serves. We design and build to WCAG 2.2 AA as our working standard, with the ADA in mind. Our guide to website accessibility for medical practices explains the ADA, the Section 504 dates and WCAG. Audio and live events need the same care: our guide to podcast and webinar rules covers transcripts and live captions.
- Color contrast that holds up for text and buttons
- Every function works with a keyboard, with a visible focus outline
- Headings in order, so screen readers can move through a page
- Alt text on meaningful images, captions or transcripts for video
- Form fields with real labels and clear error messages
- Text that can be enlarged without breaking the layout
A note on claims. Accessibility is ongoing work, not a badge. We will not tell you a site is “ADA compliant” because no one can promise that, and overlay widgets do not make a site accessible. We build carefully, test with tools and by hand, and fix what we find. Your site gets its own accessibility statement page if you want one.
How the cost of a medical website is shaped
People search for medical website design cost because prices online range so widely. We quote each site after a short scoping call, and the price depends on a few things you can see up front:
- Number of pages. Each service, provider and location page is real writing and layout work.
- Who writes the copy. You supply it, we edit it, or we write it from interviews with your team.
- Locations and providers. More of each means more pages and more listing alignment.
- Integrations. Booking links are simple. Embedded scheduling, payment or patient forms take more care.
- Photos. Using your own photos, or organizing a shoot of your real team and space. If patients will appear, see our guide to patient photo and video consent.
- Migration. Moving and redirecting pages from an old site so you keep what already ranks.
What every site includes
- WordPress you own, on your domain
- Mobile-first design and speed work
- Basic on-page SEO and redirects
- GA4 with call and form tracking
- A walkthrough so your team can make simple edits
You get a written scope and a fixed quote before any work starts.
How a website project runs
- ScopeWe review your current site, listing and analytics and agree on pages, content and what to measure.
- ContentWe collect provider details, services, insurance and locations from you, and write or edit the copy.
- Design and buildYou see the real pages on a staging site, on your phone, before anything goes live.
- LaunchRedirects, tracking and search console set up on launch day, then checked again a few days later.
A site does more when patients can find it. See local SEO for practices and Google Ads for practices.
Medical website design questions
How much does a medical website cost?
It depends on the number of pages, who writes the content, how many providers and locations you have and which tools need to connect. We give a fixed written quote after a short scoping call, so you know the cost before work starts.
Do we own the website?
Yes. The site is built on WordPress and lives on your domain. You own the content and the design we build for you, and you can move it if you ever want to. It also means your practice controls its own home page, which matters if you ever need to post a notice there, as our guide to HIPAA breach notification for practices explains.
Can patients book online through the site?
Yes, if your practice uses an online booking or request tool. We link to it or embed it where patients make the decision. If you do not have one, the AI front desk can take appointment requests by phone.
What about HIPAA and our website?
We do not put a HIPAA label on a website. We keep patient health information out of standard contact forms. If you need forms that collect it, we confirm in writing what a BAA covers before any patient information flows through a tool, and if it is not covered, we do not route patient information through it. A cookie banner does not change any of this; see our guide to cookie consent banners on a practice website. For when a marketing vendor needs a BAA and what it must contain, see our guide to BAAs for marketing agencies.
Can you redesign our current site instead of starting over?
Often, yes. If your current WordPress site is in good shape, we may rebuild key pages and fix speed and tracking rather than replace everything. The review will tell you which makes more sense. For a hospital or health system, our guide to hospital marketing compliance lists the notices and tag decisions to check in that review.
Client work
Creahive has built and run websites for health organizations, among them Integrative Endocrinology, Connective HS, Better Cancer Answers and Predict Your Risk. See our work for what we did for each, or the full partner list at creahive.com.
Want a second pair of eyes on your patient path?
Book a practice review. We look at how patients find you, what they see on your site, what happens when they call, and what you can measure today. You get a plain list of what we would fix first.